Opportunity Information: Apply for DOS PDS MOG FY24 01

The Mission Somalia PDS Annual Program Statement is a U.S. Embassy Mogadishu Public Diplomacy Section (PDS) small grants opportunity that funds public diplomacy projects designed to strengthen cultural, academic, and professional ties between the United States and Somalia. The competition is open, but awards are contingent on funding availability. The main idea is to support programming and exchanges that highlight shared values, build mutual understanding, and promote bilateral cooperation. A core requirement is that every proposed project must include a clear American cultural element and/or a direct connection to American experts, organizations, or institutions, with the goal of increasing understanding of U.S. policy and perspectives.

Grants are relatively small and intended for short, practical projects. The funding range starts at USD 5,000 (floor) and goes up to USD 20,000 (ceiling), with an average award size around USD 10,000. Projects can run for up to one year. The opportunity is issued by the U.S. Mission to Somalia under CFDA 19.040, using a grant as the funding instrument, and it is categorized as discretionary. The original closing date listed is 2024-04-26.

Eligible applicants include a wide mix of implementers that can meet U.S. and Somali legal and technical requirements. This includes public and state-controlled institutions of higher education, private institutions of higher education, U.S.-based nonprofits with 501(c)(3) status, nonprofits without 501(c)(3) status, and individuals. In practice, the applicant must be able to show that it is legally recognized (as applicable), capable of delivering activities as described, and able to manage funding responsibly and transparently, including any partnerships or sub-grants.

The Embassy frames the program around three broader public diplomacy goals: increasing security for the United States and Somalia, responding to recurring humanitarian needs, and promoting peace through stable and effective governance. Proposals must identify one or more target audiences and tailor activities to them. The stated priority audiences are youth, entrepreneurs, journalists and other media professionals, human rights activists and broader civil society representatives, and academics and teaching professionals. Projects are generally expected to aim for gender balance unless there is a strong justification for not doing so. Applicants can propose activities nationwide or focused in specific regions, but they need to explain why the chosen locations matter strategically and how the project will be implemented there.

The announcement outlines several priority program areas, and proposals are expected to clearly align with at least one. These include countering violent extremism by strengthening peacebuilding and anti-extremist actors, especially community influencers, women, and religious leaders. Another priority is promoting economic prosperity through innovation and entrepreneurship, with emphasis on women, youth, and marginalized groups, and activities like building business planning skills, using technology for business, improving access to financing, and navigating Somalia's business environment. A third area focuses on expanding equal participation for women in politics, peacebuilding, and the economy through capacity building and tailored support for women and women-led organizations.

Additional priorities include youth leadership and development, with opportunities for university students, under- or unemployed recent graduates, and marginalized youth to build leadership skills and strengthen youth-led organizations. Professionalizing the media is also a focus, including training across radio, television, print, and online outlets to counter disinformation, improve revenue generation, and build technical skills. The program also supports rule of law, democracy, and respect for human rights, aiming to deepen understanding of democratic principles and increase civic participation. Finally, proposals are invited that raise awareness about climate change impacts and promote efforts to mitigate those impacts.

Beyond choosing a theme, applicants are expected to design proposals with clear, measurable results. The Embassy asks proposals to spell out specific outputs and outcomes that will be achieved by the end of the grant period and to use a Monitoring and Evaluation Performance Monitoring Plan framework. Proposals also need to identify exactly who will be reached (audiences) and where activities will take place (geographic locations), especially if the program operates in multiple sites, in which case applicants should explain the logistics and feasibility. A strong proposal also needs to show organizational capacity to work with the proposed audiences in the proposed locations, and to explain how the project will create a multiplier effect or remain sustainable after the grant ends.

Finally, applicants must include a communications approach, either traditional media, social media, or both, to promote program activities and outcomes. On the management side, the Embassy emphasizes financial and oversight competence, including the ability to manage participant costs and to set up transparent arrangements with any partner organizations if sub-granting or collaboration is involved. The full announcement and additional context are available through the U.S. Embassy Mogadishu website.

  • The U.S. Mission to Somalia in the other sector is offering a public funding opportunity titled "Mission Somalia PDS Annual Program Statement" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
  • This funding opportunity was created on 2024-02-26.
  • Applicants must submit their applications by 2024-04-26. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $20,000.00 in funding.
  • Eligible applicants include: Public and State controlled institutions of higher education, Nonprofits having a 501 (c) (3) status with the IRS, other than institutions of higher education, Nonprofits that do not have a 501 (c) (3) status with the IRS, other than institutions of higher education, Private institutions of higher education, Individuals.
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Mission Somalia PDS Annual Program Statement (U.S. Embassy Mogadishu) - FAQs

1) What is the Mission Somalia PDS Annual Program Statement?

It is a U.S. Embassy Mogadishu Public Diplomacy Section (PDS) small grants opportunity that funds public diplomacy projects intended to strengthen cultural, academic, and professional ties between the United States and Somalia. Projects should highlight shared values, build mutual understanding, and promote bilateral cooperation.

2) Who is offering this grant opportunity?

The opportunity is issued by the U.S. Mission to Somalia, through the U.S. Embassy Mogadishu Public Diplomacy Section (PDS).

3) Is this a competitive (open) opportunity?

Yes. The competition is described as open, but any award is contingent on the availability of funding.

4) What is the funding instrument and program category?

The funding instrument is a grant. The opportunity is categorized as discretionary and is listed under CFDA 19.040.

5) How much funding can an applicant request?

Funding ranges from a USD 5,000 floor to a USD 20,000 ceiling. The average award size is around USD 10,000.

6) How long can a project last?

Projects can run for up to one year.

7) What is the closing date listed in the announcement?

The original closing date listed is 2024-04-26.

8) What is the overall purpose of the program?

The program supports programming and exchanges that increase understanding of U.S. policy and perspectives, strengthen U.S.-Somalia ties, and advance mutual understanding through public diplomacy activities.

9) Is an American component required in every proposal?

Yes. Every proposed project must include a clear American cultural element and/or a direct connection to American experts, organizations, or institutions. This requirement is central to the program and is intended to increase understanding of U.S. policy and perspectives.

10) What types of applicants are eligible?

Eligible applicants include public and state-controlled institutions of higher education, private institutions of higher education, U.S.-based nonprofits with 501(c)(3) status, nonprofits without 501(c)(3) status, and individuals. In practice, applicants must be able to meet U.S. and Somali legal and technical requirements and demonstrate responsible, transparent grant management capacity.

11) What does "legally recognized" mean for applicants?

The announcement indicates the applicant must be able to show it is legally recognized (as applicable). This is presented as part of meeting U.S. and Somali legal and technical requirements and demonstrating organizational legitimacy.

12) Are partnerships or sub-grants allowed?

The announcement anticipates partnerships and possible sub-granting or collaboration, but it emphasizes that applicants must be able to manage funding responsibly and transparently and set up clear, transparent arrangements with any partner organizations.

13) What are the Embassy's broader public diplomacy goals for this program?

The program is framed around three broader goals: (1) increasing security for the United States and Somalia, (2) responding to recurring humanitarian needs, and (3) promoting peace through stable and effective governance.

14) Do proposals need to identify target audiences?

Yes. Proposals must identify one or more target audiences and tailor activities to them.

15) Who are the priority audiences?

The stated priority audiences are youth, entrepreneurs, journalists and other media professionals, human rights activists and broader civil society representatives, and academics and teaching professionals.

16) Is gender balance expected?

Yes. Projects are generally expected to aim for gender balance unless there is a strong justification for not doing so.

17) Can projects be implemented nationwide or only in specific regions?

Applicants may propose activities nationwide or focused in specific regions. The key expectation is that proposals explain why the chosen locations matter strategically and how the project will be implemented in those locations.

18) Do proposals need to align to specific priority program areas?

Yes. Proposals are expected to clearly align with at least one of the listed priority program areas.

19) What are the priority program areas?

The announcement lists these priority areas: countering violent extremism; promoting economic prosperity through innovation and entrepreneurship; expanding equal participation for women in politics, peacebuilding, and the economy; youth leadership and development; professionalizing the media; rule of law, democracy, and respect for human rights; and climate change awareness and mitigation efforts.

20) What does the countering violent extremism priority focus on?

It focuses on strengthening peacebuilding and anti-extremist actors, especially community influencers, women, and religious leaders.

21) What kinds of activities fit under the economic prosperity and entrepreneurship priority?

The announcement emphasizes innovation and entrepreneurship, particularly for women, youth, and marginalized groups. Examples mentioned include building business planning skills, using technology for business, improving access to financing, and helping participants navigate Somalia's business environment.

22) What is included under the priority to expand women's equal participation?

This priority supports expanding equal participation for women in politics, peacebuilding, and the economy through capacity building and tailored support for women and women-led organizations.

23) What does the youth leadership and development priority emphasize?

It emphasizes opportunities for university students, under- or unemployed recent graduates, and marginalized youth to build leadership skills and strengthen youth-led organizations.

24) What is meant by professionalizing the media?

This area supports training across radio, television, print, and online outlets to counter disinformation, improve revenue generation, and build technical skills.

25) What does the rule of law, democracy, and human rights priority aim to achieve?

It aims to deepen understanding of democratic principles and increase civic participation, while supporting rule of law, democracy, and respect for human rights.

26) Are climate-related projects eligible?

Yes. The announcement invites proposals that raise awareness about climate change impacts and promote efforts to mitigate those impacts.

27) What does the Embassy expect regarding results and measurement?

Applicants are expected to design proposals with clear, measurable results, specifying the outputs and outcomes that will be achieved by the end of the grant period.

28) Is a Monitoring and Evaluation plan required?

Yes. The Embassy requests that proposals use a Monitoring and Evaluation Performance Monitoring Plan framework.

29) What information must be included about audiences and locations?

Proposals must identify exactly who will be reached (audiences) and where activities will take place (geographic locations). If operating in multiple sites, applicants are expected to explain logistics and feasibility.

30) How important is organizational capacity in the review?

The announcement indicates a strong proposal should show organizational capacity to work with the proposed audiences in the proposed locations and demonstrate it can deliver activities as described.

31) Is sustainability or a multiplier effect expected?

Yes. A strong proposal is expected to explain how the project will create a multiplier effect or remain sustainable after the grant ends.

32) Is a communications plan required?

Yes. Applicants must include a communications approach using traditional media, social media, or both to promote program activities and outcomes.

33) What financial management expectations are highlighted?

The Embassy emphasizes financial and oversight competence, including the ability to manage participant costs and to implement transparent arrangements with partners where collaboration or sub-granting is involved.

34) Where can applicants find the full announcement and more context?

The full announcement and additional context are available through the U.S. Embassy Mogadishu website.

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