FY2024 Education USA Advising Services | ND NOFO 23 103

Opportunity Information: Apply for ND NOFO 23 103

The FY2024 EducationUSA Advising Services opportunity is a U.S. Department of State cooperative agreement, run through the U.S. Mission in India Public Diplomacy Section, to manage and deliver EducationUSA advising services across India for FY2024 through FY2026. The program sits within the Department of State's broader EducationUSA network, which operates in more than 175 countries through 430+ advising centers to promote U.S. higher education overseas by giving prospective students accurate, current, and comprehensive guidance on U.S. study options. In the India context, the grant is framed around the scale and importance of academic exchange between the two countries: roughly 200,000 Indian students are studying in the United States and are estimated to contribute close to $6 billion annually to the U.S. economy, while U.S. student participation in study in India has fluctuated around 3,000 to 5,000 annually over the last decade. The U.S. government is using this award to strengthen that two-way pipeline and deepen institutional ties.

The core purpose of the cooperative agreement is to measurably increase student mobility between the United States and India, while also supporting universities and government stakeholders with reliable information about U.S. higher education. The selected awardee is expected to serve as the main point of contact and trusted source of information for Indian students and parents exploring U.S. education, and for higher education institutions (HEIs) on both sides looking for guidance. In practice, that means administering and hosting Indias EducationUSA network, coordinating advising activities and outreach nationwide, and ensuring prospective students can access well-informed counseling about the full range of U.S. postsecondary options and institutional fit. The awardee is also expected to support U.S. and Indian universities that want to build relationships, partnerships, or other forms of collaboration, and to assist the U.S. Embassy by supplying clear information about the U.S. higher education system that can be shared with the Government of India and other institutions as needed.

A major operational expectation is that the grantee will integrate existing EducationUSA operations in India rather than starting from scratch. Applicants are expected to address how they would incorporate current EducationUSA activities and resources, and to explain any proposed changes in the distribution of advising centers. Because this is a cooperative agreement, the Department of State is likely to remain actively involved in shaping, coordinating, or overseeing key elements of implementation in line with EducationUSA standards and global practices. The awardee also becomes part of the wider EducationUSA network, which not only supports prospective international students but also helps accredited U.S. institutions meet internationalization goals by providing strategic insights into foreign higher education systems and by facilitating connections that can lead to recruitment, exchange agreements, and longer-term partnerships.

From an activities standpoint, the notice emphasizes broad outreach and structured engagement with U.S. institutions. Alongside student and family advising, the awardee is expected to conduct outreach efforts throughout India and offer virtual seminars for U.S. representatives, which typically means webinars or briefings for U.S. colleges and universities to help them understand the Indian education landscape, recruitment considerations, and opportunities for collaboration. The EducationUSA model is built on impartial, accurate guidance and a strong emphasis on helping students identify best-fit institutions, so the advising function is not simply promotional but designed to help students navigate choices across the diversity of U.S. higher education options.

Key administrative details provided in the listing include the following: the funding opportunity title is FY2024 Education USA Advising Services, with opportunity number ND NOFO 23 103. It is a discretionary award using a cooperative agreement instrument, in the Education funding activity category, with CFDA number 19.040. The agency is the Department of State, U.S. Mission to India. The opportunity was created May 19, 2023, with an original closing date of July 31, 2023. The award ceiling is $1,000,000, and the Department anticipates making one award. Eligibility is listed as "Others," with additional eligibility details referenced in the full announcement. For the full set of requirements, deliverables, and application instructions, the notice directs applicants to consult the complete NOFO and related documents.

• The Department of State, U.S. Mission to India in the education sector is offering a public funding opportunity titled "FY2024 Education USA Advising Services" and is now available to receive applicants.
• Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
• This funding opportunity was created on May 19, 2023.
• Applicants must submit their applications by Jul 31, 2023. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
• Each selected applicant is eligible to receive up to $1,000,000.00 in funding.
• The number of recipients for this funding is limited to 1 candidate(s).
• Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).

Apply for ND NOFO 23 103

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